2011
Relaunched suse.com
Led the enterprise site redesign for SUSE after the Attachmate acquisition of Novell. First big swing at shipping web at scale.
The thesis
Traditional marketing runs ads. I make the company agree on itself.
You cannot align a company you don't understand. I taped the court lines, drove the bus, sold the sponsorships and wrote the checks. Then I built the view that lets marketing hold the whole business at once.
01
Inside first.
The external message never outruns the internal one. If your own people can't say what the company does and why a customer cares, that's where marketing starts.
02
One source of truth.
Analytics, QuickBooks, ticketing, reviews, the schedule, the player names. One spot, spelled the same way everywhere, then pointed outward at the customer.
03
Fill the gaps nobody owns.
Pixelated logos. Broadcast graphics. Travel costs. The board deck. The P&L. None of it is "marketing," and all of it is the job. That's how you stop being a cost center.
Marketing is nothing when the business is fine, and everything the moment it isn't. The job was never the ads.
